Interesting Hidden Images in Famous Logos

Interesting Hidden Images in Famous Logos

Since marrying my non-designer husband, my husband has had to endure all the random comments I make about good and bad design, always pointing out interesting designs or being disgusted at other ‘designs’ I see around. The more we talked about it, the more my eyes would be opened to see. I would show him, “Hey! Isn’t this cool? The Caribou Coffee deer is made with a coffee bean!” And he started catching on and noticing more things too. “Connie, did you know that the Staples logo has a staple in it?”

So here begins our journey of opening our eyes to see things we haven’t really noticed before. Some are obvious, some are things I’ve been told about in the past, and some are ones I’ve just begun to see.

fedex logo

1. FedEx
FedEx, a pretty easy to read and straightforward logo. I remember years ago the shock I was in when someone told me about the hidden right-pointing arrow in between the ‘E’ and the ‘x’. Pretty clever, FedEx.

caribou coffee logo
2. Caribou Coffee
Though it’s not really hidden, Caribou Coffee’s logo of a deer is formed by a coffee bean as the main part of its body! Caribou Coffee changed its logo on March 1, 2010 to its current one. The former logo was just a deer (no-coffee bean there).

staples logo
3. Staples
Ever notice the hook on the ‘L’ in the Staples logo? This is the one my non-designer husband showed me. The ‘L’ is a bent staple! However, since Jan 9, 2014, Staples has begun to swap out the L with other office supplies. I haven’t seen this implemented anywhere yet except the staples website. Not too great in my opinion. Take a look yourself on their site!

pitts zoo logo
4. Pittsburgh Zoo
I came across this logo online and found it to be rather interesting. I admire the skill this designer has to create the tree to outline the heads of the gorilla and lion perfectly. With even MORE detail (fish jumping out of the water and birds in the air … do you see anything else?), it creates a wonderful illustration and fun illusion. I think the typography can be enhanced a bit, though. Which do you see first? The tree or the animals?

bronx zoo logo
5. Bronx Zoo (student project)
Speaking of zoos, I also came across this great logo that was made by designer Caroline Madigan for a student project. To my knowledge, it’s not the actual Bronx Zoo logo, but its so clever that I wish it were. Similar to the Pittsburgh Zoo logo, the negative space is so interesting, with the giraffe’s legs outlining buildings in a city, which in my opinion, depicts NYC pretty well.

Here’s one of my own:
bacaro logo
This logo concept was for Bacaro Wine Lounge, a fine dining restaurant and wine lounge in Champaign, IL. After having a tasting at this restaurant, I was impressed at how there was so many ingredients, details, and flavors in each dish. Each ingredient had its own unique taste, and when it was combined together, it made the most exquisite dish. The concept of my logo was to use the detail of wine glasses that came together to form a blooming flower, representing all the ingredients in the dish to form a perfect combination. See more about this project on my portfolio page.

Seen any other interesting hidden images in logos (famous or not)?
Comment and tell us about it!